Former Managing Director of Synergy Production, Ronnie Burke, is urging Jamaica's recording artistes to create more sustainable music that will be accepted in the global marketplace, and thus contribute to the economic development of the country.
"We have lost out a lot on marketing and overseas tours, because our dominant music is dancehall, which is not accepted in the traditional European festivals. What we have found in Europe, North America and the United Kingdom (UK), is that they simply don't understand what the DJs are saying and we find that its not marketable. Thus, tours have fallen off, because there is just not enough melody in what we call popular music today," he pointed out.
"Even when people understand, they do...