Snoop Dogg wants you to know that he's tired of hip-hop, and stated that he is Bob Marley reincarnated. He is embracing reggae instead of the culture of guns he once rapped about. His new name is Snoop Lion.
The artist said at a news conference in New York that he was "born again" during a visit to Jamaica in February and is ready to make music that his "kids and grandparents can listen to."
Snoop Lion is releasing a reggae album called Reincarnated in the fall. He said that in Jamaica, he connected with Bob Marley's spirit and is now "Bob Marley reincarnated." Bob Marley's son Rohan attended the conference and gave Snoop his blessing.
The album was produced by Diplo and will feature Snoop singing. It will be released on Vice Records. The album will be followed with a documentary of the same name, also produced by Vice. It features Snoop making music and will include some personal elements of his life, a producer of the film said. It will debut at the Toronto International Film Festival in September.
A coffee table book about Snoop's rebirth is also in the works.
