LIME has taken the ‘E’ or entertainment element of their brand to another level by partnering with the Caribbean’s first globally syndicated television series to showcase Jamaican talents and culture to over 22 million viewers through a program called In The Dance.
The new 13-week season will hit television screens starting July 1 on local broadcast partner TVJ, and viewers are promised an exciting show each week. Speaking at the June 16th launch at the Quad Night Club in Kingston, LIME Jamaica’s Marketing Commander Stephen Pryce said, “Dance is in our genetic makeup. It’s a part of our heritage which helps to define us as a people both locally and internationally. Our support of In The Dance once again demonstrates LIME’s longstanding commitment to culture as we seek more ways to integrate LIME further in the everyday life of our people.”
Well known choreographer and featured dancer Kerry Ann Henry in commending LIME said the talent of Jamaica dancers is often overlooked and the format of the show provides excellent exposure locally and across the globe for Jamaican dancers while creating a forum for their individual expression. One key element of the show is the ‘Street Crews’ segment which shines the spotlight on individual dance crews and showcases how it really happens in the dancehall”.
Each episode of In The Dance will feature six key elements including music juggling by disc jockeys, performances by top artistes, highlights of solo dancers, a dance crew contest and a trip to a popular Jamaican tourist spot.
According to Executive Producer, Chris Smith, In The Dance is the Caribbean’s first globally syndicated television series. “What we’re doing is showcasing the ultimate Caribbean entertainment experience which is great music and exhilarating dance moves that make this culture so captivating,” said Smith.
Smith also announced the show’s global broadcast partner, Trace TV, which is the 2nd most watched television channel in France. The television station has more than 20-million
He further expressed gratitude to LIME, Blackberry, Wysinco and local fast food chain Mother’s for the support provided during the local production of the show.
In endorsing the programme, Kay Osbourne, TVJ General Manager said “TVJ is delighted to welcome In the Dance to the slate of top-class local programmes currently aired on the station”. “We were particularly impressed with the quality of the production and the way it has captured the essence and authenticity of the Jamaican dance culture on screen”.
In The Dance will be seen in markets such as USA, France, Belgium, Germany, Spain and Holland. This is in addition to the Caribbean syndication, which will see the show being shown in Jamaica, Trinidad, Barbados, Belize, the British Virgin Islands, St Vincent, Antigua, St Lucia, St Maarten, Guadeloupe, Martinique and French Guyana.