Vybz Kartel released his “Pon Di Gaza” album independently via Adidjahiem Records/NotNice Records, but according to some reports - based on Nielsen SoundScan figures - a measly eight copies of the album were sold in its first week. 519 individual downloads of various singles off the album were recorded for the same first week period.
While the album release was done without the backing of a major label/distributor, and seemingly with minimal marketing support, if the numbers are indeed correct, they are particularly stunning given Vybz Kartel’s local and global popularity.
There was no visible attempt to market the album to a crossover audience (i.e. American / British / Japanese etc. listeners who will actually pay for music), and the hardcore base of dancehall / reggae fans apparently do not want to pay for music.
“Pon Di Gaza” is available online iTunes and Amazon; if you’re a fan, buy your copy now.
but then again dem couldnt afford my services