A growing number of Chinese women mostly in their 20s and about to get married, are opting for a surgical procedure called "hymen restoration," which returns the hymen to its condition before it was ruptured, which typically occurs during first sexual contact but can also happen while playing sports or doing other strenuous activities.
The surgery, known as hymenoplasty, has been around for years, although it is considered rare and is illegal in some countries. It is performed primarily in Muslim countries, where the traditionalists place a high value on a woman's virginity.
For women who do not want to have surgery, a cheaper, faster path to "revirgination" is available in most sex novelty shops: a Chinese-made artificial hymen that purports to create a physical sensation for the man and emit fake blood when ruptured.