Eat Jamaican Day was launched in 2003 by the Ministry of Agriculture and the Jamaica Agricultural Society (JAS), to actively promote locally produced foods and help in providing farmers with a stable local market for their produce.
Minister of Agriculture and Fisheries, Hon. Dr. Christopher Tufton, has reiterated that the campaign for consumers to support locally produced foods, is about keeping afloat a number of other economic activities in the local economy.
The Minister who was addressing the 7th staging of the Eat Jamaican Campaign, held Thursday November 25,2010, at the Denbigh Show Ground, Clarendon, stated that the campaign is to keep in the minds of Jamaicans the importance of the agricultural sector, and giving preference to local products.