The “I AM JAMAICA” Campaign will premiere simultaneously in Jamaica, USA, Canada, UK and other locations around the world with the international premier of the theme song, music video and Declaration signing on Saturday, July 17, 2010 through to Sunday, August 14, 2010.
The “I AM JAMAICA” campaign, an initiative of the Jamaican Diaspora, calls on all Jamaicans, at home and abroad, celebrities, community leaders, artists, entertainers, entrepreneurs and others, to encourage a sense of personal responsibility, to inspire each other in embracing our talents and resources as a burgeoning global community for the upliftment and prosperity of our youth, and to evoke an emotional connection of hope, positive vibes, prosperity, oneness, and all other core qualities of ‘Brand Jamaica’ among Jamaicans worldwide.
The campaign encourages Jamaicans to elevate their level of communication and
collaboration in addressing issues of national interest. The campaign also encourages the
support of law and order in the society and implores a sense of personal accountability for resocializing the mindset of the nation, at home and abroad.
The spine of the campaign is a Declaration for Change and Accountability which supporters
are asked to sign, uphold and share with others. An official “I AM JAMAICA” theme song
featuring several reggae veterans has been produced to convey the message of the campaign and mobilize the community with the realization that music moves people. The reggae artists include Hopeton Lindo, Shaggy, Freddie McGregor, Marcia Griffiths, Courtney John, Peter Gee, Sophia Brown and Anthony Cruz.
Accompanying the theme song is the official “I AM JAMAICA” music video. The video,
directed by Lukkee Chong and Max Earle of Frame by Frame Productions, was filmed in
various locations throughout South Florida and Jamaica and features the contributing
vocalists, scenes from the Jamaican landscape and people of the Diaspora supporting the
mission of the campaign.
Today’s leading social media platforms will be used to further the campaign’s mission and galvanize the Diaspora. In addition to the “I AM JAMAICA” web site, www.IAMJAMAICA.org, supporters can follow the campaign’s progress on Twitter at www.twitter.com/IAMJAMAICA2 or join the “I AM JAMAICA” Fan page on Facebook at http://bit.ly/IAMJA-FB.
Shaggy (Intro), Hopeton Lindo (Intro), Freddie McGregor, Hopeton Lindo (Verse), Anthony Cruz, Marcia Griffiths, Shaggy (Verse), Fiona, Courtney John, Sophia Brown, Peter Gee
Written by: Hopeton Lindo; Marlon Hill; Paul Gauntlett; Robert Shakespeare; Orville Burrell
Harmony by: Fiona, Marcia Griffths, Hopeton Lindo, Peter Gayle, Tony Gold
Musicians: Robert "Robbie" Shakespeare and Paul "Pablo" Gauntlet
Engineering-Mixing: Anthony "Al" Graham At Bruk Out Studio - Kingston. Jamaica
Produced By: Hopeton Lindo/Irie Pen Production